Eric, this seems like a fail. I saw on the other blog you said "Slowly but surely, new gTLDs are going mainstream and building up momentum."
Not really.
I just tried all the urls in that commercial
shave.london - epik parked page
gardener.london - This site can’t be reached
handyman.london - 123reg website builder page
bananas.london - get my cable companies search result page
caps.london - get my cable companies search result page
Are they supposed to go to pages that would just confuse people?
I couldn't tell if the ad was supposed to let people know of real businesses already built on .london with those examples, it went 0/5 if that was the case. Or just advertising those urls for sale? Then another 0/5 for landing page.