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There are two kinds of new domain name extensions: those dedicated to selling domain names through the network of accredited Registrars and those dedicated to a personnel use. I call these "dotBRANDs" or ".brand" new gTLDs since they are used — most of the time — by Trademarks for their own benefit. This article focuses on .BRAND new generic Top-Level Domains. In the ICANN vocabulary, these are "Registry Agreements with Specification 13”.
http://www.circleid.com/posts/20200822-why-you-should-not-apply-for-a-dot-brand-new-gtld/
http://www.circleid.com/posts/20200822-why-you-should-not-apply-for-a-dot-brand-new-gtld/