Why? I like bold statements like these but only if they come with some sort of substantiation.
I've written a diatribe on brandables previously somewhere. I can't write 20 minute epilogues all of the time :p
To sum it up... companies aren't naive to the whole 'brandable' game anymore. It is why Brandbucket has released their onslaught of 'acceptance' for every name they can get into their marketplace. The business model is no longer viable and they can take what they can get.
Notice how bad their lists of names have become?
There is a learning curve to domaining that businesses had not caught up to yet, and they are catching up. So back in Brandbuckets hayday you could hand reg some decent brandabes and sell them for thousands because their marketplace had a decent sales pitch.
Now companies know better and know that they can find better names for cheaper prices, or handreg them on their own.
In addition, most companies are willing to pay more for a better keyword related name than to spend any money on a brandable they they will have to dump a lot of marketing into.
The game is over, and the actions of the marketplaces are clear signs of that.
Domainers will always be on the cutting edge of domains, it's the business, but eventually people catch up. Why pay a huge amount of money for a domain from a domainer when you can just do exactly what we do and get a great name at auction prices.
It's not rocket science.
In about 5 years, jig will be up completely, so to speak.
It's already happening now, but businesses have such a slow learning curve that it will take at least 5 years for all industries to catch up. In 7 years, the general public will rush to domaining like wildfire.
Notice how Google has gotten involved in domains all of the sudden, they see what's coming.
I equate the industry right now to the BitCoin industry when a BTC was $50 - $75. Sure 10,000 BTC = 1 Pizza at one time, and amazing six figure names could be scooped up for $5k, but now things are a little more pricey... but there is still a great deal of room for a booming profit.
This is good for us now because any decent names that we can snatch up now will be a windfall of profit when the market is at its peak.
But I digress...
I'm not saying brandables are out as a whole. The USPTO recommends that you name your company something brandable, they are legally called 'fanciful' names.
However, the game is over for brandables unless they are TRULY brandable domains that you fight for at auction, not this handreg junk Brandbucket has flooded its market with.
Even if you have an amazing brandable domain, selling it with brandbucket is foolish. 30% gone off the bat, fees, low pricing evaluatins by Brandbucket staff, and putting your name among that garbage only devalues your asset.
Okay, you got me to write a diatribe anyway. Lol. That's my take.