Dodoma_com
Established Member
- Impact
- 14
I already have a couple exact-match capital cities in the .com, e.g., Tegucigalpa (Honduras) and Dodoma (Tanzania). You might say three if you count New Alamein, the new "summer capital" of Egypt, which is a massive new mega-project on the Mediterranean coast.
However, I wanted to ask your thoughts on exact-match IDN countries and capital cities in the .com.
I now have Україна (Ukraine, the largest country in Europe after Russia), ঢাকা ("Dhaka" in Bengali, a city of 25 million and a global Top Ten megacity), Sénégal, Haïti, Lomé (Togo's capital), and Երևան (Armenia's capital).
I think the only way to do it is with a bold marketing strategy that does not shy away from the local language / script, but embraces the so-called "complication". Although people generally still don't know that IDNs function, many people strongly adhere to the national / ethnic pride of their language / script. This is particularly the case for a country like Ukraine, which is trying to promote its language and separate itself culturally from Russia.
Currently what I'm doing is using a traditional ".com" using Latin characters, "L'Europe", but the IDN addresses redirect to that. That way, it's easy to type the site, but I still get the extra prestige from everyone knowing that I do have those other identities, even if you didn't actually type them.
However, I wanted to ask your thoughts on exact-match IDN countries and capital cities in the .com.
I now have Україна (Ukraine, the largest country in Europe after Russia), ঢাকা ("Dhaka" in Bengali, a city of 25 million and a global Top Ten megacity), Sénégal, Haïti, Lomé (Togo's capital), and Երևան (Armenia's capital).
I think the only way to do it is with a bold marketing strategy that does not shy away from the local language / script, but embraces the so-called "complication". Although people generally still don't know that IDNs function, many people strongly adhere to the national / ethnic pride of their language / script. This is particularly the case for a country like Ukraine, which is trying to promote its language and separate itself culturally from Russia.
Currently what I'm doing is using a traditional ".com" using Latin characters, "L'Europe", but the IDN addresses redirect to that. That way, it's easy to type the site, but I still get the extra prestige from everyone knowing that I do have those other identities, even if you didn't actually type them.