I owns a website Androidappforum.com I want to sell assuming the ad monetization is new with zero earning but with value of the domain keyword, global audience target and live time investment. What is the reasonable amount to sell it.
Prices depend on age of the site, niche, traffic geos and monthly profits..
if your traffic is T1 / T2, with good google presence, you can easily sell the site for 9x - 12x monthly profit. For T3 traffic, the asking price will fall sharply.