by Jeff Neuman
"Why even have more TLDs when most of the ones from 2012 were "failures"?
This is what we hear the most. But they are generally from domain name industry insiders that have an interest in protecting their existing assets or from those that benefit greatly from the artificial scarcity of top-level domains. We also hear this from some intellectual property specialists that bear the burden of protecting their clients' trademarks and have more of a burden with each launch of a new TLD.
To them I say.....Who are you to judge the success or failure of the new gTLD Program? We shouldn't judge the success or failure of TLDs in terms of numbers of registrations or what the resale value of second level domains are within a TLD. For even if there is one registrant that depends on a domain name registered on a new gTLD domain name extension for their business or livelihood, then who are we to ever described that gTLD as a failure. Who are we to tell that registrant that their whole life's work is on a "failed" domian space. At the end of the day, we launch new registries for them and if the gTLD is secure, works, and does what the end users expect it to do, then all other opinions are just that....opinions.
New gTLDs were created, and are created, to give consumers a choice. The new gTLD Program is about removing the artificial barriers that exist in the creation of new TLDs while at the same time protecting consumers and preserving the safety and security of the Internet. It was not put in place to appease the existing market or preserve ...
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"Why even have more TLDs when most of the ones from 2012 were "failures"?
This is what we hear the most. But they are generally from domain name industry insiders that have an interest in protecting their existing assets or from those that benefit greatly from the artificial scarcity of top-level domains. We also hear this from some intellectual property specialists that bear the burden of protecting their clients' trademarks and have more of a burden with each launch of a new TLD.
To them I say.....Who are you to judge the success or failure of the new gTLD Program? We shouldn't judge the success or failure of TLDs in terms of numbers of registrations or what the resale value of second level domains are within a TLD. For even if there is one registrant that depends on a domain name registered on a new gTLD domain name extension for their business or livelihood, then who are we to ever described that gTLD as a failure. Who are we to tell that registrant that their whole life's work is on a "failed" domian space. At the end of the day, we launch new registries for them and if the gTLD is secure, works, and does what the end users expect it to do, then all other opinions are just that....opinions.
New gTLDs were created, and are created, to give consumers a choice. The new gTLD Program is about removing the artificial barriers that exist in the creation of new TLDs while at the same time protecting consumers and preserving the safety and security of the Internet. It was not put in place to appease the existing market or preserve ...
read more