As a student of the Chinese domain market, I am excited to see companies upgrade to good domains, but I am even more excited when companies upgrade from good to great domains. Generally speaking, Chinese companies upgrade for the following reasons.
Read MoreMatching brand: An end user may upgrade because its existing domain does not match its brand. For example, the world’s largest drone maker DJI ( 大疆) used to operate from DJI-Innovations.com. In 2013, the startup invested $300,000 to upgrade to the brand-matching DJI.com as its new corporate domain. Currently, DJI-Innovations.com redirects to DJI.com...