Just like every other domain on the market, the value of an emoji-based domain name is dependent on its popularity and age, as well as a few other metrics. And even though they're not in widespread use, many companies have been profiting from them. For example, Punycode.com, which has 13 of only 33 .com emoji domain names in existence, recently purchased emoji.for.sale and emojis.for.sale because
keyword domain names (read my
previous article) automatically turn into links on Twitter. A short time later Punycode.com sold ☯.com for over $11,000. As nobody can currently register emoji domain names, the few that are available can cost in excess of $800,000...