- Impact
- 876
Pricing your domain too low can cost you a sale.
I know nearly all of you know that pricing a domain too high can lose you a sale. But what about the opposite? Did you know that pricing a domain too low can cost you a sale? I'm not talking about losing a portion of the money because you could've sold a name for more. I'm talking about not selling the name at all.
When you're pricing the name, consider not only the quality of the name, the market, but also the industry and end-user you are targeting. You may have an industry specific, super niche name, and you may not have a lot of buyers in that market. Your instinct tells you to lower the price, so at least you can get something. But in some cases, that instinct can cost you a sale.
If the industry or end-user that you are targeting has bigger budgets, they will never see your name that is priced under $5K. They will likely hire someone to find them a name, or in the rare case they do look for themselves, they will set the filters to their budget. Which will likely exceed your set price. You'll be stuck in a no-man's land, where most people aren't interested in your name for a few hundred, or few thousand, and the people who may be - may not see your name all together.
So don't price yourself out of a sale.
Have a good weekend!
I know nearly all of you know that pricing a domain too high can lose you a sale. But what about the opposite? Did you know that pricing a domain too low can cost you a sale? I'm not talking about losing a portion of the money because you could've sold a name for more. I'm talking about not selling the name at all.
When you're pricing the name, consider not only the quality of the name, the market, but also the industry and end-user you are targeting. You may have an industry specific, super niche name, and you may not have a lot of buyers in that market. Your instinct tells you to lower the price, so at least you can get something. But in some cases, that instinct can cost you a sale.
If the industry or end-user that you are targeting has bigger budgets, they will never see your name that is priced under $5K. They will likely hire someone to find them a name, or in the rare case they do look for themselves, they will set the filters to their budget. Which will likely exceed your set price. You'll be stuck in a no-man's land, where most people aren't interested in your name for a few hundred, or few thousand, and the people who may be - may not see your name all together.
So don't price yourself out of a sale.
Have a good weekend!
Last edited: