I wouldn't trust an ugly page with a contact form made in 10 minutes as a buyer.
- do you list your phone number on the landing page, is it available non-stop?
- do you have live chat, is it available non-stop?
- do you list your company name and address? is it a real, registered company?
- do you have a proven track record?
- do you have a clear terms of service?
- do you have a GDPR-compatible, full privacy policy?
- do you offer multiple payment methods, including bank transfer, credit card, PayPal, cryptocurrency, digital wallets etc.?
- do you comply with the Payment Card Industry Data Security Standard?
- are you protected against chargebacks and credit card fraud? Do you know how to verify a credit card payment to prevent fraud?
- do you issue a proper tax invoice?
- do you have a proper refund policy?
- do you list hundreds of testimonials and reviews on the landing page?
- do you have an extensive FAQ section?
- are your landing pages mobile optimized?
- have you checked the pagespeed scores (Core Web Vitals)?
- are your landing pages accessible (for example for those with screen readers)?
- do you offer an escrow service or an escrow-like service?
- do you have a sales video on your landing page?
- can you properly calculate, collect and remit international taxes, such as VAT?
- do you offer installment payment plans? Can you process installment payments automatically?
- do you have logos for the domains?
- can I hear the domain name on the landing page how it sounds?
- can you earn the trust of your buyers? (if not, they will leave the page ASAP)