@platey Emoji are used by the millions all day - think of the possible traffic a popular one or combo offers.
Also, I believe they are looked at as almost the keyword by Google in search - Maybe John (wrote extensive emoji marketing guide sometime back) will see and explain further. But I think the example given was he put the watch.ws emoji into Google search and it returns watch results like a test search. ( I may be off, hopefully someone will confirm or clarify). That could could be pretty interesting?
It does work
Just tried it using the football emoji
If you type the football emoji
as an emoji it brings up football info and websites etc so watch would do the same etc
But as we are talking search engine as much as emoji here or the combination of the two etc any search engine will only produce search results based on the data contained within the search engine
It is impossible for a search engine to list your website and or social media profile in for example football emoji based website search results unless your website and or socialmedia profile has the football emoji listed within it and within its content etc
Eg if your website only has the word football in its metatags and or categories you want your website to be included in to etc your website will not appear on the first page of Google when someone types in
into Google search etc as there would be enough pages of listings of websites and socialmedia profiles that contain the football emoji before it would need to start listing websites with only the word football in them etc
So basically a person should start using the emoji of their trade and or service just as they would use the trade or service keyword eg in metatags etc and within content of website etc if they want their website and or socialmedia profile to appear in Google listings for that trade and or service for when someone simply types in a single emoji of your trade and or service and clicks search as they are already doing so if the emoji of your trade or service isn't in every item of marketing eg your website and or socialmedia profile etc you will be losing out on lots of missed business
But - tread carefully tho as some emoji's are heavily trademarked and copyright protected and some owners of such copyright and trademarks are still very unaware that their artwork is being used against their wishes and will seek legal redress against those using their copyright protected artwork even tho their artwork is a popular emoji
I say this because I know of someone whose artwork is copyright protected and who is furious that it is being used globally against their wishes but the problem is that it's one of the most popular emoji's on the planet
So it won't be long before emoji udrp's become popular which isn't good but there should be a gofundme page set up for such owners of copyright where people can pay eg a $1 royalties to copyright owners per time they use their emoji subject to their consent similar to music etc
Because if the said extremely popular emoji is withdrawn from use due to trademark copyright infringement it will affect a vast amount of websites and social media profiles because it is absolutely everywhere at the mo and will only get even more popular in the coming years