Capital Region Housing (CRH) announced it is changing its name, branding and logo to Civida, effective today.
The name change signals a new era in providing affordable housing to families. Civida will have a new tagline, Life Starts With A Home, while the organization’s mission, values and guiding principles will remain the same as they were under CRH.
“Our new brand signifies a bold new direction for our organization,” says Greg Dewling, CEO, Civida. “We’ve had many names over our 50-year history and this was the right time to refresh our brand and tell the world we’re ready to move in a new direction.”
CRHC.ca > Civida.ca
read more (Montreal gazette)
The name change signals a new era in providing affordable housing to families. Civida will have a new tagline, Life Starts With A Home, while the organization’s mission, values and guiding principles will remain the same as they were under CRH.
“Our new brand signifies a bold new direction for our organization,” says Greg Dewling, CEO, Civida. “We’ve had many names over our 50-year history and this was the right time to refresh our brand and tell the world we’re ready to move in a new direction.”
CRHC.ca > Civida.ca
read more (Montreal gazette)
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