The Final Report specifically discusses the importance of creating early awareness with as many potential applicants around the world as possible. Based on this, the objectives of the communications plan are to:
- Heighten awareness of ICANN and the importance of the DNS
- Lay the foundation for a general understanding of Universal Acceptance (UA) and highlight the availability of Internationalized Domain Names (IDNs)
- Raise awareness about the opportunities created by the next round of gTLDs