i am testing out chitika as an alternative to adsense on my insurance quotes site. I am absolutely confused with the results. Insurance ads are supposed to payout, heres some examples of what im getting daily
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Sorry to hear that! Chitika payout levels are always awful or have been in my experience, I wouldn't use them again. They have been usually well under 10% of Adsense on the same pages, but the click value/advertizers may depend on your account level/size.
It goes back tothe whole network quality issue - Adwords/Adsense overall has more reach and less fraud than in the 2nd/3rd tier networks, so it attracts the better advertisers. The better the network, the higher the potential ROI on ad spend and the more the advertiser is willing to pay. Adsense publishers benefit from that.