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domains Solstice.com rebrand to KinAndCarta.com

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Solstice announced that it is officially retiring the Solstice brand to become Kin + Carta and represent the global organization's headquarters in the Americas.

The Chicago-based company has grown to 540 total employees since its founding in 2001, across offices in Chicago, New York, and Buenos Aires, and has set a conservative goal of creating up to 400 new jobs across the U.S. by 2024.

"For the past 18 months, we've been working to combine the strength that Solstice has in modern software engineering and digital product experience with the management consultancy and data-driven customer engagement capabilities from Kin + Carta," said Kelly Manthey, Group Chief Executive for Kin + Carta Americas. "We are now more equipped than ever to serve our clients and help them achieve business outcomes faster."

read more (prnewswire)
 
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another downgrade? “for the sake of change”

why go to 3 word long tail?

i liked the former!

Samer
 
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It’s a mess out there , folks involved in the branding process reads a couple of books and ... they are more than happy with their service.

At least the company reg. KinPlusCarta com ( brand name “Kin + Carta” & fw to kinandcarta .com ). That’s the way to go :)
 
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