One of the most highly anticipated domain auctions in recent history has just ended at NameJet, with 27.com reaching a final price of $1,510,702. This price was below NameJet's reserve for the domain, and so the name failed to sell. A public auction for a two-number .COM is a very rare occurrence, but this novelty failed to help the domain sell above the reserve.
With just 100 available, the sale of two-number .COM domains are extremely rare, with the last public domain sale being 37.com, which sold privately for $2.1mm in 2014. Earlier this year, NamePros interviewed the owners of 37.com to find out more about their domain acquisition.
NamePros has shared two other two-number .COM domain sales; 77.com and 73.com. Although no data was revealed publicly, we believe the names sold for around $5mm and $2mm respectively. This would tend to suggest that deals done privately are often more lucrative for the seller of an ultra-premium domain, than using a marketplace auction.
27.com, which was put up for sale by NamePros member @sevent, attracted four bidders over $1mm. If you followed the auction, you will have seen multiple bids from NameJet member "first". This account is owned by a Chinese domain marketplace and bidding service that allows Chinese investors to bid on domains from several foreign domain marketplaces. The bidding activity from "first" would suggest two or more Chinese investors were looking to buy the name.
From what I can find, I believe that 27.com's final price sets a record for the highest bid received on the NameJet platform, beating AT.com's $1.5mm bid earlier this year.
Two-number .COM domains are highly sought after by other domain investors and end-users in Asia, with 61 out of a possible 100 names currently owned by Chinese companies or individual investors.
With just 100 available, the sale of two-number .COM domains are extremely rare, with the last public domain sale being 37.com, which sold privately for $2.1mm in 2014. Earlier this year, NamePros interviewed the owners of 37.com to find out more about their domain acquisition.
NamePros has shared two other two-number .COM domain sales; 77.com and 73.com. Although no data was revealed publicly, we believe the names sold for around $5mm and $2mm respectively. This would tend to suggest that deals done privately are often more lucrative for the seller of an ultra-premium domain, than using a marketplace auction.
27.com, which was put up for sale by NamePros member @sevent, attracted four bidders over $1mm. If you followed the auction, you will have seen multiple bids from NameJet member "first". This account is owned by a Chinese domain marketplace and bidding service that allows Chinese investors to bid on domains from several foreign domain marketplaces. The bidding activity from "first" would suggest two or more Chinese investors were looking to buy the name.
From what I can find, I believe that 27.com's final price sets a record for the highest bid received on the NameJet platform, beating AT.com's $1.5mm bid earlier this year.
Two-number .COM domains are highly sought after by other domain investors and end-users in Asia, with 61 out of a possible 100 names currently owned by Chinese companies or individual investors.
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