Website domain extensions that are not .com or .co.uk are viewed with more suspicion than traditional URL’s and may negatively affect click-through rates and indirectly impact SEO, according to research from Varn.
Read More.com and .co.uk domains can be expensive, meaning many businesses opt for more affordable alternatives that are given equal ranking by search engines. However, the survey suggests that consumers are less likely to click these newer extensions, which could damage brand reputation and ultimately sales...